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PowerGuru teams up with Bodo to get content

29th Jun 2012Leave a comment

Following the launch of PowerGuru in May, the agreed a cooperation with Bodo’s Power Systems, which includes the publication of past and future articles from Bodo’s Power Systems on the PowerGuru website.
This is a really interesting move as it blurs the line between custom publishing to promote specific products and the classic independent editorial content of traditional publishers. PowerGuru is a platform “provided by” LEM, Mersen, Proton-Electrotex, SEMIKRON, Sindopower, TDK Epcos, and Weidmüller, who clearly want to see their sales grow as a result of the venture, but the deal means that the site will also be offering high-quality independent editorial. It’s an interesting move, and if it results in an increase in the number of visitors to the site – currently PowerGuru claims the daily visitors are in the thousands – then it could prove to be a huge success. We’ll be watching carefully to see whether this proves to be a successful strategy, and if other custom publications follow suit.

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2 Responses to “PowerGuru teams up with Bodo to get content”

  1. Hello, I am writing to inform you that the link to Power Guru in “PowerGuru teams up with Bodo to get content” is incorrect. The web address is http://www.powerguru.org, not .com.

    Regards,
    Donald Dahl

  2. Mike says:

    Hi Donald,

    Thanks for spotting the mistake: I’ve corrected the URL to be http://www.powerguru.org.

    Thanks

    Mike

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