I attended UBM’s presentation of the most recent Mind of the Engineer study and was tweeting throughout the event. Here are the main points (in the usual twitter reverse chronological order):
@Mike_Maynard: We don’t know how effective diff content types are – should webinars be 50 mins? Are all types working? #mindoftheengineer #elec12
@Mike_Maynard: Even senior engineers need to learn new things – new techs, plus tech that company just about to adopt #mindoftheengineer #elec12
@Mike_Maynard: Obviously print much less important for all engineers when in problem solving mode #mindoftheengineer #elec12
@Mike_Maynard: Google is not a design tool for engineers because of language and SEO issues #mindoftheengineer #elec12
@Mike_Maynard: Discoverability is big challenge when marketing to engineers because circuit diagram isn’t SEO-friendly #mindoftheengineer #elec12
@Mike_Maynard: We need the equivalent of the Kahn Academy for engineers #mindoftheengineer #elec12
@Mike_Maynard: You must allow criticism on forum and community to get credibility #mindoftheengineer #elec12
@Mike_Maynard: Not sure how many communities engineers would join, but UBM has 10 and not hit a ceiling #mindoftheengineer #elec12
@Mike_Maynard: Education, training biggest opportunity for suppliers #mindoftheengineer #elec12
@Mike_Maynard: Suppliers must admit if there is a problem #mindoftheengineer #elec12
@Mike_Maynard: Engineers still attend events but expect information training and technical people Manning booth #mindoftheengineer #elec12
@Mike_Maynard: Mobile devices not important for engineers accessing information for work – pcs dominate #mindoftheengineer #elec12
@Mike_Maynard: Mobile devices not important for engineers accessing information for work – pcs dominate #mindoftheengineer #elec12
@Mike_Maynard: Higher preference for online forums and blogs vs. other publications fir youngest engineers #mindoftheengineer #elec12
@Mike_Maynard: Print more effective than online publications, videos, etc. for ask buy youngest Engineers #mindoftheengineer #elec12
@Mike_Maynard: Publication websites less important than videos, forums and print #mindoftheengineer #elec12
@Mike_Maynard: Massive difference in information consumption by age – young engineers love forums, older like print (still) #mindoftheengineer #elec12
@Mike_Maynard: Chinese engineers feel the greatest need to stay up to date and self-teach #mindoftheengineer #elec12
@Mike_Maynard: Engineers think they are working on more projects than before, but IBM study shows the opposite #mindoftheengineer #elec12
@Mike_Maynard: Cost issues are becoming a much bigger concern for engineers #mindoftheengineer #elec12
@Mike_Maynard: When engineers need information, they need it immediately #mindoftheengineer #elec12
@Mike_Maynard: Biggest challenge for engineers – keeping knowledge current #mindoftheengineer #elec12
@Mike_Maynard: Engineers have wide range of interests #mindoftheengineer #elec12
@Mike_Maynard: Engineers like to try or learn new things #mindoftheengineer #elec12
@Mike_Maynard: Average number of engineers in project team =7 => mktg not about convincing a specific person #mindoftheengineer #elec12
@Mike_Maynard: At #UBM mind of the Engineer presentation #elec12