OK, we’re a long way from the days when your marketing campaigns relied on printed magazines being posted out to readers. But there are still many people in Europe who like – or even prefer – to receive their news in print, so publishers will be facing the challenge of physical distribution of magazines for some time.
Svet mehatronike has just celebrated it’s first birthday and I loved the picture that publisher Jure Mikeln sent me of the most recent “shipping day”. Clearly the publication is doing well, and the model of charging a nominal subscription (just 4 Euros per year to cover postage) is a strategy that readers like. I’m just glad it’s not me stuffing all those envelopes!