Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

EE Journal warns of the “Media Mafia”

Many people are warning that the Utopian days when any journalist could write whatever they wanted, without commercial issues (i.e. the advertising...

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PSDpuzzler Tests the Experts

Often it seems you are no longer rewarded for the knowledge you attain and learn within our industry. It has become, rightly so, an expectation of our...

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My life as Napier’s latest Intern

When trying to find a summer placement, the first thing you have to ask yourself is what can you learn from it?  You want to be inspired, to learn...

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The Napier Nine – Getting to Know The Team – Freya Ward

In our ‘Napier Nine’ blog series we have been getting to know the Napier Team. In this issue,  find out more about Marketing Specialist...

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You’ve Won The Customer – Is Your Job as a Marketer Done?

Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas....

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You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog.

Following on from my earlier post “One step forward to the NEW EU-US Privacy Shield agreement” I wanted to provide an update on the state...

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A new website for Napier in just 4 days!

When you’re designing a new website, whether a client or an agency, you want to see results quickly. Despite this urgency, website projects seem...

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Content Marketing Made Easy

Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it...

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Arrow to buy UBM’s electronics publications

So it has finally happened. Arrow has purchased UBM’s electronics titles, including the American and Asian versions of EE Times, EDN, ESM,...

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Happy 10th Birthday, Bodo’s Power Systems

Congratulations to Bodo Arlt, who celebrates the 10th Anniversary of the launch of Bodo’s Power Systems. After a rather challenging launch, the...

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