Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

What does HubSpot’s ‘State of Inbound 2016’ report tell B2B marketers?

As proud partners of HubSpot, we eagerly awaited their eighth annual State of Inbound Report, presenting the trends and growth of inbound marketing....

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Wearable developers get their own publication with the launch of WearTechDesign.com

IoT and wearable tech is never out of the news in the electronics industry and now Marjonmedia (publishers of Softei.com) have launched...

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Power Electronics News gets off to a promising start

We reported on the recent launch of Power Electronics News, and have just received their initial traffic figures. In roughly one month (from...

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Enginuity Europe introduces interviews as paid “Sponsored Content”

From October Enginuity Europe will be offering native advertising (they’re calling it “Sponsored Content”). Initially the only paid content...

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Call for papers: Smart Systems Integration 2017

The organisers of Smart Systems Integration 2017, which takes place from 8th to 9th March in Cork, Ireland, have issued a call for papers, inviting...

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Congratulations to our clients named on the Elektra Awards shortlist

Here at Napier, we are thrilled that several of our clients have been shortlisted for Elektra Awards. As the industry’s largest technology and...

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Google to Penalise Companies for Pop-Up Ads

Google has announced an interesting change to their services, to help frustrated users access content on their mobiles more quickly and easily,...

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Power Electronics News is Ready to Go

It was discussed extensively at PCIM, and now the wait is over, as AspenCore have officially launched their new website, Power Electronics News. With...

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EIU Magazine partners with Mouser

Electronics Industry Update (EIU Magazine) has teamed up with Mouser Electronics in Europe in a sponsorship deal that sees the magazine (and the...

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What the HTML? Our marketing specialist Fiona lifts the lid on learning to code…

Before working at Napier, seeing the back end of a website or a broken email with all the code showing, was like getting a glimpse into a world of...

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