Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Huethig strengthens editorial team with another new journalist

Huethig Verlag has strengthened their editorial team with the addition of Dr. Nicole Ahner, who will work for elektronik journal, elektronik industrie...

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LinkedIn Lead Generation

How does LinkedIn Perform for B2B Businesses?

LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies...

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SEO Articles or Create Clickbait

I search engine optimised (SEO) an article, and you’ll never guess what happened next

I had an interesting chat with Ian Poole, editor of Radio-Electronics.com and Electronics Notes, at electronica. He highlighted an issue that...

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Congratulations to the winners of the British Engineering Excellence Awards

It’s great to see a UK publication recognising the achievements of UK engineers and their companies. Congratulations to MA Business (publishers...

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Engineering Design Show attracts record number of attendees

The Engineering Design Show events, which include the Electronics Design Show and the Embedded Design Show attracted record visitor numbers for the...

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Electronics+Radio rebrands to Electronics Notes

Electronics+Radio, the site aiming to help hobbyists and students (the super-trendy “maker” market) has rebranded to Electronics Notes....

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element14 change the world banner

Multi-Lingual Competition Website for element14

We’re proud of our work, and a recent project we completed for our client, element14, is a great example of what we can do. Just over three...

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b2b email marketing

Why email marketing is still the best outbound lead generator for B2B

Email Marketing alongside your website and trade shows is one of the most effective lead generation marketing tactics. And guess what? It’s the...

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B2B Social Media

B2B Social media, it’s more than just a selfie

For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for...

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ELEKTRONIK REPORT celebrates 40 years

Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th November)....

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