Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

LinkedIn Lead Generation

How does LinkedIn Perform for B2B Businesses?

LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies...

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SEO Articles or Create Clickbait

I search engine optimised (SEO) an article, and you’ll never guess what happened next

I had an interesting chat with Ian Poole, editor of Radio-Electronics.com and Electronics Notes, at electronica. He highlighted an issue that...

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b2b email marketing

Why email marketing is still the best outbound lead generator for B2B

Email Marketing alongside your website and trade shows is one of the most effective lead generation marketing tactics. And guess what? It’s the...

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B2B Social Media

B2B Social media, it’s more than just a selfie

For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for...

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Google releases Micro-Moments Guide

With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to...

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Poor visibility costs digital advertisers in the UK £154 million

For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a...

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PRCA launches the Digital PR and Communications Report 2016

The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in...

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Google introduces Click to Message for AdWords

Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will be...

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Dickon Ross warns the publishing industry to hold on to their seats

In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone...

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What the HTML? Our marketing specialist Fiona lifts the lid on learning to code…

Before working at Napier, seeing the back end of a website or a broken email with all the code showing, was like getting a glimpse into a world of...

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