Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

What does HubSpot’s ‘State of Inbound 2016’ report tell B2B marketers?

As proud partners of HubSpot, we eagerly awaited their eighth annual State of Inbound Report, presenting the trends and growth of inbound marketing....

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Google to Penalise Companies for Pop-Up Ads

Google has announced an interesting change to their services, to help frustrated users access content on their mobiles more quickly and easily,...

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What the HTML? Our marketing specialist Fiona lifts the lid on learning to code…

Before working at Napier, seeing the back end of a website or a broken email with all the code showing, was like getting a glimpse into a world of...

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Everyone has a book in them…have you?

At Napier we work hard to secure the best coverage for our clients. We love nothing more than seeing the results of our hard work come to fruition...

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Google’s Doubleclick launches Programmatic Native Advertising

Recently Google announced that you can run programmatic advertising through Doubleclick on their partner sites. Now let’s break it down… What is...

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Google announces changes to the AdWords ad format

New AdWords Format Google is changing text ads which will give advertisers more copy to play with. The new changes come after the ads from the right...

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How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update

On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering...

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You’ve Won The Customer – Is Your Job as a Marketer Done?

Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas....

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AMEC launches new PR measurement framework

If you could identify the perfect way to measure the value of PR, you’d be rich and famous. There have been lots of attempts, and personally I...

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Striking a balance between “owning” and “renting” contacts

Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago,...

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