Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

You’ve Won The Customer – Is Your Job as a Marketer Done?

Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas....

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You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog.

Following on from my earlier post “One step forward to the NEW EU-US Privacy Shield agreement” I wanted to provide an update on the state...

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Content Marketing Made Easy

Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it...

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Is there still a place for traditional PR?

In the digital age, it’s understandable to ask, “Is there still a place for traditional PR?”… and the answer? Undoubtedly yes –...

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The Electronics Weekly Guide to Email Marketing

Reading media information can get boring. They often feel like a collection of rate card pricing and circulation information, with pretty much the...

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Inbound Marketing: Europe is Catching Up with America

“The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey...

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Unbounce vs Hubspot

Having read our previous posts, Three Reasons Why You Need to Be Using Landing Pages, The Anatomy of a Landing Page – Best Practises for Creating...

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Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing

Over 65% of businesses in the B2B technology sector think that Social Media is important to their campaigns according to our tech marketing survey...

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How Native Ads Can Boost Your Digital Advertising Strategy

In January this year we conducted our ‘Tech Marketing Survey’ and asked you how you would be spending your marketing budget this year. Your...

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Three Key Elements to Creating A Successful Landing Page Form

As we’ve discovered through previous blog posts, there are a number of key factors that can influence the success of your landing page including...

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