Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update

On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering...

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You’ve Won The Customer – Is Your Job as a Marketer Done?

Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas....

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AMEC launches new PR measurement framework

If you could identify the perfect way to measure the value of PR, you’d be rich and famous. There have been lots of attempts, and personally I...

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Striking a balance between “owning” and “renting” contacts

Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago,...

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Mary Meeker’s internet trends report 2016 now online

Although it’s rather consumer-focussed, Mary Meeker’s annual internet trends report always makes very interesting reading. Although the...

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You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog.

Following on from my earlier post “One step forward to the NEW EU-US Privacy Shield agreement” I wanted to provide an update on the state...

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Content Marketing Made Easy

Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it...

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Is there still a place for traditional PR?

In the digital age, it’s understandable to ask, “Is there still a place for traditional PR?”… and the answer? Undoubtedly yes –...

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The Electronics Weekly Guide to Email Marketing

Reading media information can get boring. They often feel like a collection of rate card pricing and circulation information, with pretty much the...

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Inbound Marketing: Europe is Catching Up with America

“The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey...

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