I really like this model of how engineers select and buy products from SupplyFrame. In their full article about the engineer’s design-in journey, they also pull out some great stats from research conducted by other companies. For example, as much as 67% of the buying process can be conducted online! Well worth a read. It’s…
Posts Tagged ‘Research’
Great model of the engineer’s product selection process from SupplyFrame
Wednesday, April 24th, 2013Will we start seeing paywalls for trade media?
Monday, April 15th, 2013Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years’ time. It’s unlikely that we will see such a dramatic move from trade press, as much of their content is generated by manufacturers and service providers for promotional reasons: they don’t want to…
UBM Mind of the Engineer study
Wednesday, November 14th, 2012I attended UBM’s presentation of the most recent Mind of the Engineer study and was tweeting throughout the event. Here are the main points (in the usual twitter reverse chronological order): @Mike_Maynard: We don’t know how effective diff content types are – should webinars be 50 mins? Are all types working? #mindoftheengineer #elec12 @Mike_Maynard: Even…
La Elfa 2012 shows Markt & Technik and Elektronik maintain leadership
Wednesday, October 31st, 2012The results of the recent La Elfa study are out, and you can now download a full summary of the La Elfa study. Some of the interesting findings are: Social media is still having little impact on engineers. Only 6.5% use Facebook in their work, and perhaps surprisingly just 1.8% of engineers use twitter. Use…
New white paper–Email Marketing Success
Sunday, September 30th, 2012We’ve conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing campaigns. Our Email Marketing Success 2012 white paper reveals several surprising facts about engineers and email marketing: 80% of engineers find less than 20% of the marketing emails they recieve to be useful, they…
Are you taking mobile devices into account when planning email marketing campaigns?
Thursday, September 27th, 2012Engineers sit in front of workstations for most of the day, so I don’t need to worry about them reading email on mobile devices, right? Wrong! We conducted research in partnership with the University of Chichester that showed a quarter of European electronics engineers are using mobile phones to access their email. Furthermore the engineers…
Future Horizons Mid-Year Update
Wednesday, June 27th, 2012Future Horizons will be holding their 2012 Mid-Year Semiconductor Market Update on 12th July 2012 at the NH Harrington Hotel, London, England.
Your email open rates are wrong!
Monday, April 30th, 2012At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot of research. Marketers love the precise numbers that are produced from online marketing campaigns, but are these figures misleading? Recently we completed a project with the University of Chichester that analyses the accuracy of email…
German study forecasts stable advertising revenue in 2012
Wednesday, April 25th, 2012Thanks to the team at Weka for highlighting the recent “Advertising Trend Study” by TNS Emnid, which forecasts stable B2B advertising revenue in 2012. More than three-quarters of the 317 marketing and media decision-makers interviewed for the study were positive about the German economy, their own businesses and their advertising budget. About 40 percent anticipated…
