B2B marketing professionals understand that social media isn’t just for consumer marketing and are including this new channel in their marketing mix. But what’s the most effective way to use social media? At Napier, we know that events offer some of the best opportunities to use social media to increase reach, attendance and engagement, and…
Posts Tagged ‘Social Media’
How to promote your event with social media
Tuesday, October 2nd, 2012Tags: Marketing Blog, Social Media
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Are real people following you?
Friday, September 7th, 2012There has been much made of fake accounts on twitter and Facebook, and when you read the stories you’re hit with the realisation that your posts could be talking to bots, rather than potential customers. So I really enjoyed using http://fakers.statuspeople.com/, a service that promises to tell you how many of your twitter followers are…
Tags: Online, Social Media
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The top 75 electronic component suppliers on twitter
Tuesday, June 26th, 2012It can be hard to make social media work when trying to reach electronics design engineers, but we don’t believe that a channel should be overlooked just because it is challenging. So we put together this list of the top 75 suppliers in the electronic components sector based on Klout rankings. It’s clear that some…
Tags: Research, Social Media
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Napier launches slideshare channel
Wednesday, June 20th, 2012Napier is pleased to announce the launch of our slideshare channel. We will be using the channel to publish presentations giving PR and marketing advice and tips, as well as case studies and other information. Keep checking the channel for updates!
Tags: News About Napier, Social Media
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EDN.com goes social
Wednesday, June 6th, 2012The new EDN.com site has launched and the focus is on social. It’s an interesting move, with stories ranked by number of comments as well as a most recent stories feed. I have to say I’m not convinced by the move. Adding social elements to a publication’s site is a good move, but we also…
Tags: EDN Europe, Online, Social Media, USA
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Engineers and social media – new videos
Monday, November 21st, 2011We’ve added a summary of our research about the way that engineers use social media, and the implication for electronics marketing to our video library. The video describes the key findings of the research, including the most popular social media for engineers. If you are really pushed for time, however, our quick five facts about…
Tags: News About Napier, Research, Social Media
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Social media platforms: engineers prefer forums…but which ones?
Thursday, July 28th, 2011Napier has conducted a number of research projects to understand how engineers use social media, which found that forums – and not sites like Twitter and Facebook – are the most popular platforms. But which forums do engineers use? Our most recent study found that engineers use a wide variety of forums, particularly those relating…
Tags: Research, Social Media
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Survey prize winners
Thursday, July 28th, 2011Many congratulations to the winners of the prizes we offered for participants of the two recent surveys we conducted. Julie Scott won the iPod Nano that we offered as a prize for participating in our research on social media, whilst Duncan Bennett and Merino Mario won the €20.00 Amazon gift vouchers.
Tags: News About Napier, Research, Social Media
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Do engineers use social media?
Thursday, June 23rd, 2011It has been a busy time for Napier’s research team. Hot on the heels of the release of our Twitter benchmarking report, the results of our study into the use of social media by engineers is now available. This is a unique survey as it focuses entirely on the electronic components sector – researching the…
Tags: Research, Social Media
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Benchmarking social media campaigns
Thursday, June 23rd, 2011I’m frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What is a “good” number of fans or followers? Will I get retweeted? Am I doing better or worse than competitors? I realised that there is a need for accurate information to allow clients to make…
Tags: Social Media
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