Radio-electronics.com is planning to launch introductory videos at the start of articles posted on the site. This will give the author an opportunity to highlight the key points of the article. It’s an interesting idea: will engineers take the time to listen to the introduction, or will they simply choose to skim the text when…
Posts Tagged ‘Video’
Radio-electronics to launch “video intros”
Tuesday, January 29th, 2013New video showcases Napier’s work
Friday, December 21st, 2012We’ve just posted a short showcase video on the Napier YouTube channel. Take a look at some of our services and work in the video below:
A few photos from Farnborough Air Show 2012
Monday, July 16th, 2012Our client, Penn Engineering, was at Farnborough Air Show this year, which meant that I also got a day at the show. Brilliant! Penn launched a new brand of fasteners at the show – aeroPEM, which complements their existing 3V and QRP brands for the aerospace industry. If you missed the show, you can some…
New B2B video marketing tip sheet from Napier
Monday, May 21st, 2012Successful online marketing needs a multimedia approach, and video is a particularly important element of the online marketing mix. Our latest tip sheet, which describes how to create, edit and distribute B2B marketing videos describes ten simple steps to successful video content marketing campaigns. Many of Napier’s clients have run successful video campaigns, and we’ve…
Radio-Electronics adds video
Friday, March 2nd, 2012It’s nice to see more publications recognising the power of online video. Radio-Electronics are the latest, with this video from MWC.
Electronics-Video.Com boosts circulation of email newsletter
Saturday, February 4th, 2012I’m a big fan of video in B2B marketing, and so it was great to hear that Electronics-Video.Com continues to grow. The site already hosts around 3,000 videos (i.e. 500 or more hours of information about electronics), and has just announced that the circulation of their newsletter is now up to 127,000. Video is going…
New video – engineers want printed collateral
Monday, November 21st, 2011We recently published a tip sheet describing our research on the demand from electronics engineers for printed collateral. If you didn’t get time to read it, you might want to check out our video summary:
Napier expands video capabilities
Thursday, November 10th, 2011As more publications move online, successful PR campaigns need to fulfill the requirements of channel, which includes making the most of the opportunity that video can present. Key publications such as Computing have already launched a video component for discussion of key issues on their site, and the use of video as an integral part…
Electronics-Video upgrades features
Wednesday, October 19th, 2011I was delighted to be able to talk with the people behind Electronics-Video, who told me about the developments happening on the site over the next few weeks. The focus is on supporting the video content with additional material, and so alongside the video, users of the site can upload assets such as PDFs or…
