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Posts Tagged ‘Weka’

 

Weka MEDIA SUMMIT 2014 to be held during embedded world

Sunday, February 2nd, 2014

The 8th Weka MEDIA SUMMIT will be held on 26th February during embedded world. The keynote, discussing 10 great trends in marketing communications, will be presented by Dr. Matthäus Hoseand Prof. Dr. Matthias Spörrle. There will also be time for networking. You’ll have to be able to speak German to attend. If you would like…

Elektronik wins VDE award

Thursday, January 30th, 2014

Congratulations to Gerhard Stelzer, editor in chief of Elektronik on his VDE (German Electronic and Electrical Association) award in the “Technical Media” category. WEKA FACHMEDIEN GmbH, publishers of Elektronik, also won the VDE Technology Media Prize – the second time the publisher has received this award.

Weka to publish show daily for embedded world

Thursday, December 5th, 2013

Weka will again publish the show daily for Embedded World in 2014. Whilst this is a long-standing arrangement, it’s still great to see a publisher committing to support events with printed show dailies.

Weka launches online guide to advertising formats

Wednesday, December 4th, 2013

It can be very hard to remember which advertising formats are available for every publication in the European electronics media. So was nice to see an initiative from Weka to launch an online guide to the different formats offered on electronic net and the other publications. To access the advertising “showroom” simply append /media/showroom to…

funkschau creates brilliant sales promotion – AGAIN!

Friday, June 28th, 2013

Without doubt, funkschau thinks up the most creative advertising promotions in our industry. In the past, they’ve offered discounts based upon the advertising buyer’s age, on the age of the company advertising, and are now offering a discount based upon the sum of the digits of the advertiser’s phone number to celebrate their 85th anniversary….

Elektronik to print a “readers’ choice” issue

Friday, June 28th, 2013

What a great idea from Elektronik! The 13th August issue is going to have content defined by the readers. By allowing readers to vote on topics to be covered, suggest additional topics and even propose specific articles, Elektronik has completely handed control of the content over to the readers. It’s a brilliant idea, and I’m…

Weka to hold 2nd ICT Media Summit

Monday, April 29th, 2013

The first ICT MEDIA SUMMIT was a real success, and it’s great to see that Weka is making it an annual event. The second summit will take place in Haar, near Munich on 15th May, and will focus on the topic “Too much information – information overload of ICT decision makers and the consequences to…

Harry Schubert leaves Elektronik

Tuesday, April 2nd, 2013

Popular editor Harry Schubert left his editorial role at Elektronik and has also moved back to Berlin to be closer to his family. As he put it to Napier, in 2001 he changed his role from reader to editor, and now it is time to revert back to being a reader of Elektronik. We all…

WEKA FACHMEDIEN strengthens IT presence

Wednesday, June 27th, 2012

WEKA FACHMEDIEN – best known for its electronics titles such as Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, funkschau and many others will merge with CMP-WEKA Verlag GmbH & Co. KG on 1st July 2012, adding a number of titles including CRN to the WEKA FACHMEDIEN portfolio. Although this is unlikely to result in significant changes on a day-to-day…

Electronics industry shows the way for IT advertisers

Friday, April 27th, 2012

It’s often easy to believe that the electronics industry tends to follow the more affluent and glamourous IT industry, so I was delighted to hear that in Germany our industry is showing the way for marketers in the IT sector. Weka Fachmedien has decided to reproduce the successful electronics industry MEDIA SUMMIT for the IT…

Weka to publish official daily for SPS IPC Drives 2012

Tuesday, April 24th, 2012

Although not a big surprise – given the great job they have done in the past – Weka Fachmedien has been chosen to publish the official daily for this years‘ SPS IPC DRIVES show. The content will be produced by the teams of Computer&AUTOMATION, Elektronik and Markt&Technik, and will also include English language content for…

funkschau.de exceeds a quarter of a million impressions in March 2012

Thursday, April 19th, 2012

Congratulations to the team at funkschau.de, who broke the quarter of a million page impressions barrier in March 2012. The traffic figures, audited by IVW, reports 256,879 page impressions and a total of 111.814 visits.

Elektronik offers discount for 60th anniversary issue

Saturday, March 17th, 2012

On 26th June 2012, Elektronik will publish its 60th anniversary issue. To celebrate, Weka is offering advertising in this issue at just 60% of rate card prices, although you will have to congratulate the publication in your advert to get this deal.

Results of Embedded World readership study

Thursday, March 15th, 2012

Although there are many reasons why this isn’t an entirely unbiased survey, the results of the readership survey carried out by Gelszus Messe-Marktforshung at Embedded World are always interesting. The study asks “Which of these electronics trade journals do you read on a regular basis?” The first thing I noticed was that the readership of…

Weka Germany moves office

Friday, July 1st, 2011

Don’t get caught out on your next press tour! WEKA FACHMEDIEN GmbH has moved from their Poing offices to: Richard-Reitzner-Allee 2 85540 Haar b. München View Larger Map

German print advertising spend grows quickly

Tuesday, June 28th, 2011

According to the mediaskop Q1/2011 (electronics segment) report, the print spend in German electronics publications grew by approximately 26% in the first quarter of the year. This research yet again shows that there is still life in printed media in Europe as advertisers recognise that many engineers continue to enjoy traditional magazines. Unsurprisingly Markt&Technik retains…

Energie&Technik increases frequency

Tuesday, February 22nd, 2011

Energie&Technik continues to go from strength to strength, and has increased publication frequency to six issues in 2011. It’s great to see a publication do well, and with a 27,000 circulation, Energie&Technik has become an important publication for anyone selling components into green applications in Germany. The first issue this year will be published on…

Weka eyetracking and copytest studies

Wednesday, January 19th, 2011

This year Weka are again running their eyetracking survey, which is free for advertisers that place a 1/2 page or larger insertion in one of the special issues, and is available for a small surcharge for 1/3 page advertisers. Eyetracking is available in the following issues: Computer & Automation 06/11 Elektronik 06/11 This year Weka…

Napier at the Weka stand party

Monday, November 15th, 2010

Here’s a photo of three of us at the Napier stand party during electronica. More photos of the stand party are available on the Weka site.

Design & Elektronik reaches 25

Wednesday, September 1st, 2010

Congratulations to everyone at D&E on the publication’s 25th birthday. The publication has done a great job in carving out a unique position in the German market, and celebrated today with a special 25th anniversary edition.

Energie & Technik launches independent site

Friday, June 18th, 2010

I was pleased to see that Energie & Technik now has its own website. The launch of the publication has been a great example of how to build momentum over an extended period of time, and now that the publication is gaining even more independence from Markt & Technik, I hope that it goes from…

A press release that’s “nothing special”

Wednesday, March 31st, 2010

I love the announcement that I’ve just got from Weka: it starts “There is nothing special in a trade publisher relaunching one of its websites.” Absolutely true (I rarely write about relaunched sites). But it was great to see such a realistic and honest press release – and it did convince me to read the…

M&T editor wins VDE Prize

Friday, February 19th, 2010

Corinne Schindlbeck, the Markt&Technik who covers management & careers, has been awarded the Media Prize Technology by the VDE Südbayern, Germany. It’s great to see electronics industry bodies award prizes to journalists, and as an engineer I am particularly pleased that the prize went to someone who is encouraging young people to choose engineering as…

Elektroniktidningen goes green with new cleantech website

Monday, January 25th, 2010

Clean/green technology is one of the hottest industries at present, giving publishers a great opportunity to launch new titles. Last year we saw Weka launch Energie & Technik as a sister title to Markt & Technik, and to start the year we have a new publication from Elektroniktidningen. ctsweden.se is a web-based publication that claims…

Huson Media opens German office

Wednesday, December 2nd, 2009

Huson International Media, who impressively claim to be “the World’s largest independent representative of technology medea” has opened an office in Munich, Germany. The company already has offices in the UK as well as on the East and West Coast of the USA. The new German office will be headed by industry heavyweight Christian Hoelscher,…