Following the launch of PowerGuru in May, the agreed a cooperation with Bodo’s Power Systems, which includes the publication of past and future articles from Bodo’s Power Systems on the PowerGuru website.
This is a really interesting move as it blurs the line between custom publishing to promote specific products and the classic independent editorial content of traditional publishers. PowerGuru is a platform “provided by” LEM, Mersen, Proton-Electrotex, SEMIKRON, Sindopower, TDK Epcos, and Weidmüller, who clearly want to see their sales grow as a result of the venture, but the deal means that the site will also be offering high-quality independent editorial. It’s an interesting move, and if it results in an increase in the number of visitors to the site – currently PowerGuru claims the daily visitors are in the thousands – then it could prove to be a huge success. We’ll be watching carefully to see whether this proves to be a successful strategy, and if other custom publications follow suit.