Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

SEO for contributed articles

Why don’t we SEO contributed articles?

I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation...

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Social Media Advertising

Typical Metrics for LinkedIn Advertising Campaigns

One of the most common questions we get asked by clients is “How do we compare to other clients?” Knowing whether your campaigns perform...

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Mailchimp Logo

5 Features to Create Amazing Email Campaigns in Mailchimp

MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million...

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Be a part of our B2B Tech Publications Outlook Survey

As 2016 heads to a close, here at Napier we like to look at the predictions for the future, especially in relation to B2B Tech publications and what...

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It’s time for our European Tech Marketing Outlook Survey

With 2017 just around the corner, it’s time for our annual European Tech Marketing Outlook Survey. Every year, this survey produces exciting...

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Rory Dear to lead new UK office for OpenSystems Media

Congratulations to Rory Dear, who has been assigned the role of Business Development Manager for EMEA at OpenSystems Media. As OpenSystems Media open...

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Huethig strengthens editorial team with another new journalist

Huethig Verlag has strengthened their editorial team with the addition of Dr. Nicole Ahner, who will work for elektronik journal, elektronik industrie...

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LinkedIn Lead Generation

How does LinkedIn Perform for B2B Businesses?

LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies...

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SEO Articles or Create Clickbait

I search engine optimised (SEO) an article, and you’ll never guess what happened next

I had an interesting chat with Ian Poole, editor of Radio-Electronics.com and Electronics Notes, at electronica. He highlighted an issue that...

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Congratulations to the winners of the British Engineering Excellence Awards

It’s great to see a UK publication recognising the achievements of UK engineers and their companies. Congratulations to MA Business (publishers...

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