Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Google

Google Updates Meaning of AdWords “Exact Match”

From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of...

Read More


Engineers and Social Media

Results are out for the Engineer’s Social Media Report

IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which...

Read More


Why the hell should we do advertising?

Advertising and Cost. Two words that can make any marketer shudder, as they cower in their chair with fear. Yet, is the cost really that high? A...

Read More


New LinkedIn Sponsored Content Format

Updated Specification for LinkedIn Sponsored Content

Just over a month ago, LinkedIn started gradually rolling out its new desktop experience. This redesign was prompted by user feedback in an attempt to...

Read More


Why Should you Bother with Social?

As social media continues to integrate itself into our everyday lives, the importance of incorporating social into business, B2B or otherwise is...

Read More


Why should you write a book? (and simple ideas to help you write your own)

In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and...

Read More


Outsourcing Content Generation

It can be surprising how many myths you discover when you look into the workings of a business, especially surrounding content generation. There is an...

Read More


Engineers and Social Media

Tech Publications’ Plans for 2017 Reveal Surprising Results

At Napier, we take a keen interest in knowing the future of the technology industry, from marketing to the publication world, so at the end of 2016,...

Read More


Marketing_Funnel_jpg.

Chapter 4 – Marketing Automation Mistakes eBook – Marketing Funnel and the Buyers’ Journey

Here’s the latest chapter from our eBook, catch up with chapter 1, chapter 2 and chapter 3 now. To create effective marketing automation...

Read More


Chapter 3 – Marketing Automation Mistakes eBook – Lack of personalisation

Here’s the third chapter from our  new Marketing Automation mistakes eBook. if you missed them, catch up with Chapter 1 and Chapter 2 now. Many...

Read More